So after a successful business planning session yesterday, Crystal and I discussed possibly changing the vision of Building A Dream. We were trying to identify who are our target demographic was going to be. Who is going to wear our shirts? Who is going to share and spread the word about BAD?
The answer. We decided it is people like us.
So we have decided to focus the brand on young adults, motivating them to Build A Dream and then eventually get to a point where they can share their story with others – kids or adults. It takes being at a good point in your life to have the will and desire to share that motivation with others.
So our vision is changing slightly, but I think it still will create, motivate and inspire people today to build towards the future. If we don’t begin to change the mindsets of the people now, who knows the cards our children will dealt.
Any ideas on non-profits or charity tie ins that fit with that message??
